Frequently Asked Questions
Find answers to common questions and get the information you need in our FAQ section
1. What does your real estate brand marketing program include?
- A customized, SEO optimized profile including your bio, links to your listings, testimonials, social media, and website.
- A video introduction (optional, but we strongly recommend that you create one)
- A customizable form where consumers who visit your profile page may request additional information, such as a newsletter, market data, buyer/seller guides, and more. This form is custom to you.
- A secondary page that includes interesting and informative information about the cities or neighborhoods you specialize in.
- Creation of a targeted audience of people who recently conducted a search for real estate information for the market you serve.
- Digital banner ads customized with your brand message, built in different sizes to accommodate websites, mobile apps and social media, where your custom audience members visit.
- Sponsored Google text ads to increase your chance of appearing near the top of search engine results.
- A personal dashboard where you can make changes and additions to your profile page, add testimonials, and view the activity and results of your campaign.
- Access to our customer success associate to answer questions and help you with your profile page.
2. I have a website, why do I need a profile page?
The profile page we create for you is carefully structured and customized to be search engine optimized. This means that over time, your profile page will appear higher in search results when consumers search for real estate information about your market. From your profile page, consumers can link to your website, listings, social media, testimonials, and more – even request information from you directly.
3. What if I only want a profile page and not the banner ads?
The profile page, keyword search retargeting and digital branding ads are all tightly integrated to expand your brand image among the right audience. The ads are carefully targeted to people who have conducted a real estate search in your market and drive them to your profile page for more information about you, your expertise, and your services. Without the targeted ads, it will be more difficult to drive the right consumers to your profile.
4. Can I change the information on my profile page and on my ads?
Yes, at any time. First, you will have a dashboard where you can make changes and edits to your profile, add a video, and add new client testimonials. If you would like to make changes on your branding ads, just contact us and we will make those changes for you. The changes are immediately updated.
5. How much time does this take to manage all of this?
We have digital marketing experts who monitor and manage your campaign for you. Initially, you can either register and provide information through our online sign-up process, or you can work with a customer success representative who will walk you through the process and help you complete it. That takes about 45 minutes, then we create your profile page and branding ads. You review and approve, then we turn your campaign on. You have access to your personal dashboard at any time to view activity, update your profile, add testimonials and more. But we manage the campaigns to generate profile views and activity.
6. How many leads will I get with this program?
We’re not a lead program. In fact, we don’t believe in typical lead programs, because they are expensive and have been unsuccessful for most agents.
We have a very different approach: We believe that consistent exposure of your unique brand identity among the right audience is what generates higher quality business in the long term. Unlike some other solutions, we are aligned with how today’s consumers research and make decisions about their real estate investments. We don’t force consumers to provide contact information before they are ready.
7. Is there a guarantee?
We guarantee a level of consumer engagement to your profile each month, from people who have expressed interest in your market. Consumer engagement includes visits to your profile, neighborhood pages, website, social media, and more. At minimum we guarantee 50 consumer engagements each month.
8. What websites will my branding ads appear on?
We use trusted advertising networks, including Google Display Network, which reaches over 90% of internet users across over 2 million websites and apps. We display your branding ad in real time when a consumer in your custom audience visits these sites. So, it’s not feasible to tell you exactly what sites your ad will appear on; it is dependent on where the consumers in your audience go. In this way you reach only those people who have expressed interest in your market, and there is no wasted digital marketing spend.
9. How can I measure branding success on this program?
Branding is an ongoing process. Brand campaigns build awareness and recognition. The way we measure branding success on the Best Agent Today program is through ongoing consumer engagement – are people clicking on your ad and visiting your profile page? Are visitors returning? Are they viewing your video, reading your testimonials, visiting your website? When you engage consumers with your brand, they will consider you when they are ready to list or sell their home.
10. Can I get the names of the people who visit my profile page?
Only if someone sends you a message or requests information from your profile with their contact information or calls you. Otherwise, it’s not possible for us to identify a consumer just by a visit to your profile. Consumers prefer to decide when to contact an agent. We’ve learned in our research that consumers do not like unsolicited calls, emails, or texts from agents when they are not quite ready to make a move.
