Frequently Asked Questions
Find answers to common questions and get the information you need in our FAQ section
1. What does your real estate brand marketing program include?
- A customized, SEO optimized profile including your bio, links to your listings, testimonials, social media, and website.
- A video introduction (optional, but we strongly recommend you create one)
- A customizable form where consumers may request additional information, such as a newsletter, market data, buyer/seller guides, and more. This form is custom to you.
- Additional pages with interesting and informative information about the cities or neighborhoods you serve.
- A target audience of people who recently conducted a search for real estate information for the market you serve.
- Digital banner ads customized with your brand message, built in different sizes to accommodate websites, mobile apps and social media, where your target audience members visit.
- Sponsored Google text ads to improve your search engine results.
- A campaign activity dashboard emailed to you monthly with transparent results, including ad impressions, engaged visitors on your profile, clicks to your social media, listings, website and more.
- An easy-to-use real estate video app to record a video personal introduction, educational tips, home tours, and client testimonials.
- Identification of engaged prospects to your profile without the requirement of filling out a form.
- Access to our customer success associate to answer questions and help you with your digital brand campaign
2. I have a website, why do I need a profile page?
The profile we create for you is carefully structured and customized to be search engine optimized. This means that over time, your profile page will appear higher in search engine results when consumers search for real estate information about your market. From your profile, consumers can link to your website, listings, social media, testimonials, and more – even request information from you directly.
3. What if I only want a profile page and not the banner ads?
The profile page, keyword search retargeting and digital branding ads are all tightly integrated to expand your brand image among the right audience. The ads are carefully targeted to people who have conducted a real estate search in your market and drive them to your profile page for more information about you, your expertise, and your services. Without the targeted ads, it will be more difficult to drive the right consumers to your profile.
4. Can I change the information on my profile page and on my ads?
Yes, at any time. If you would like to make changes on your branding ads, just contact us and we will make those changes for you.
5. How much time does this take to manage all of this?
We manage all of the with our Do-It-For-You approach! During our initial meeting with you, we will gather all of the information we need, then create your profile, neighborhood pages, digital ads and contact forms. Once you approve, your campaign goes live and our digital marketing experts monitor and optimize your campaign for results. Each month a campaign activity dashboard is emailed ot you to show you the results of your campaign. We meet with you regularly to discuss these results, and make changes as necessary to improve the results.
6. How many leads will I get with this program?
We’re not a lead program. In fact, we don’t believe in typical lead programs, because they are expensive and unsuccessful for most agents.
We have a very different approach: First, we believe that consistent exposure of your unique brand identity among the right audience is what generates higher quality business in the long term.
Second, we utlize AI to identify people who have actively engaged with the content on your digital profile, and send that information to you so you can continue to nurture those individuals through their real estate journey. This is part of your Best Agent Today program
7. Is there a guarantee?
Depending on the tiered package you select, we guarantee a mimium level of consumer engagement to your profile each month, from people who have expressed interest in your market. “Consumer engagement” means these individuals have spent at least 10 seconds o your profile, and interacted with your neighborhood pages, website, social media, and more. At minimum we guarantee 50 consumer engagements each month.
8. What websites will my branding ads appear on?
We use trusted advertising networks, including Google Display Network, which reaches over 90% of internet users across over 2 million websites and apps. Where your ads appear depends on where your target audience visits. Our clients’ ads have appeared on websites and apps such as ESPN, AccuWeather, CBS Sports, USA Today, and hundreds of local, special interest sites and apps where their target audience visits. There is no wasted digital marketing spend.
9. How can I measure branding success on this program?
Branding is an ongoing process. Brand campaigns build awareness and recognition. The way we measure branding success on the Best Agent Today program is through ongoing consumer engagement – are people clicking on your ad and visiting your profile page? Are visitors returning? Are they viewing your video, reading your testimonials, visiting your website? When you engage consumers with your brand, they are more likely to consider you when they are ready to list or sell their home.
10. Can I get the names of the people who visit my profile page?
You will receive the name and contact information of people who visit your profile in two ways. (1) If they complete a form, send you a message from your profile, or call you. (2) We identify a percentage of “engaged” consumers – people who have spent at least 10 seconds on your profile – with their name and email (sometimes their phone number).
Best practices encourage agents to nurture these prospects through their CRM until they are ready to take the next step in their real estate journey.
